Frederick Williams

Chief Executive Officer

Frederick has direct responsibility for the execution of expansion and acquisition strategies and maximizing synergies across the Company’s operations in Jamaica and its wholly owned subsidiary Embassy Loans Inc. located in Florida, United States.


Catherine Thomas

Manager - Operations & Credit

Catherine is responsible for strategically guiding the operations of the organization. She is tasked with optimizing the company’s operational efficiencies, enhancing distribution channels, and maximizing technological innovations to improve customer outreach.


Deveta Mclaren

Manager - Sales and Marketing

Deveta has responsibility for maximizing the potential of the sales team to drive sales in new and existing channels, to meet customer acquisition and revenue targets. She also has oversight responsibility for marketing to drive brand awareness, market share and customer experience.


Hugh Campbell

Manager - Collections & Internal Controls

Hugh manages the collections and compliance functions of the organization. His mandate is to minimize the company’s credit losses by ensuring its collection processes are effective and efficient and ensuring that the company operations are conducted within established guidelines.


Keisha Smith

Manager - Human Resources & Training

Keisha has responsibility for the development and efficient management of the human resources of the company. This includes recruitment, selection and on-boarding of new employees and the enhancement of the skills of team members for optimum performance and productivity to meet organizational goals.


Brian Salmon

Financial Controller

Brian is responsible for the Company’s finance function which includes financial reporting, financial planning and analysis, tax compliance and treasury management. He is also charged with the implementation and monitoring of a strong internal control environment for the Company’s operations.